Fashion · Creative Direction
From band
to brand.
An editorial record of Jonathan Barca's work in fashion, spanning creative direction, product development, streetwear, luxury footwear, manufacturing and global supply chain.
Established 2022
LML Clothing by Halfwait
A contemporary streetwear and lifestyle brand — a natural evolution of the creative identity established through Halfwait. Jonathan's role spans creative direction through to international distribution.
Creative Direction Brand Development Product Development Streetwear Footwear Manufacturing Relationships Wholesale Strategy International Distribution
"Creative independence becomes more powerful when infrastructure exists behind it."
Design. Craft. Construction.
Luxury Italian footwear.
Premium footwear developed through collaboration with an established heritage footwear company in Italy — closer to an Italian luxury campaign than a conventional ecommerce catalogue.
Design Direction Silhouette Selection Materials Colourways Brand Identity Prototype Development Collection Development
Beyond the product
Global fashion infrastructure.
Italy
Manufacturing Network
Australia
Manufacturing Network
Asia
Manufacturing Network
Europe
Manufacturing Network
Product Sourcing
Product Development
Prototype Development
Textile Sourcing
International Manufacturing
Supplier Relationships
Quality Management
Warehousing
Wholesale Operations
International Logistics
Retail Distribution
